Kevin Britz gained national fame as “Steve,” the unforgettable voice behind FNB’s iconic radio ads in South Africa, a character known for his humorous and slightly frustrated attempts to retain customers for his fictional “Beep Bank.” His portrayal became a marketing sensation, with Steve’s exaggerated cold-calling antics and defeated responses to customers—who humorously highlighted FNB’s benefits over competitors—resonating widely across the country. The campaign was disruptive in South African banking ads, moving away from traditional formats and even influencing consumer behaviour, as FNB saw significant growth in its market share during the campaign’s peak years .
